PUMA & Palmeiras - Italy & Brazil
For PUMA and Palmeiras' "Somos Palestra Italia" campaign - launching the club's Third Kit 2026 - we led the executive production while creative agency A Serra Negra handled creative direction, film and photo direction. Together, we delivered a complete production ecosystem across two countries and four cities. The campaign traces the origins of Palmeiras back to the House of Savoy and the north-central Italian immigration that founded the club, shooting at Castel Savoia in the Italian Alps, Milan, Bergamo and São Paulo. Our role covered executive production, casting coordination, catering, crew management, full photo and video production support, and BTS content capture, ensuring every creative and operational element met PUMA's global standards while enabling a seamless workflow between Brazil and Italy.
Client
Puma & Palmeiras
Service
Executive Production
Talent Casting & Selection
Location Scouting
BTS Content
Year
2026
Location
Milan, Bergamo, Castello di Savoia & São Paulo
The project brought together international agencies, production teams and local partners to deliver a seamless five-day shoot across Italy and Brazil. Every aspect of the operation — from pre-production planning and location scouting through on-set execution across four cities — was designed to support A Serra Negra's creative vision while maintaining the flexibility and precision required by a global sports campaign.
