Cooltra & Redbull - Barcelona
In 2024 and 2025, we partnered with Cooltra and Red Bull to cover a major cultural and sports event in Barcelona, delivering a complete live content system designed for real-time digital impact. Our role included on-site photo and video production, live event coverage and fast-turnaround content delivery tailored for social media distribution. From dynamic action capture to community-driven moments, every asset was designed to translate the energy of the event into high-performing digital content. The objective was to ensure brand visibility beyond the physical experience, transforming a local activation into scalable digital reach through structured content deployment across platforms.
Client
Cooltra & Redbull
Service
Creative Direction
Content Strategy
Executive Production
Live Event Coverage
Photo & Video Production
Social Media Content
Post Production
Design
Year
2024 & 2025
Location
Lisbon, Portugal.
Cooltra is a long-term strategic client with whom we collaborate across multiple projects and markets. Our work extends beyond event coverage into continuous creative direction, content strategy, post-production, design development and AI-assisted video production. We also manage local content production across key European cities, having executed projects in Lisbon, Barcelona, Madrid, Valencia, Sevilla, Pamplona, Paris, Milan, Rome and Turin among others. This recurring collaboration allows us to build consistent brand positioning while adapting narratives to different cultural contexts, ensuring both strategic coherence and local relevance across markets.
