Cooltra - Ibiza & Formenteira
For Cooltra’s Ibiza and Formentera activation, we developed and executed a full-scale content production designed to elevate the brand’s summer positioning across multiple platforms. The project included the creation of a social film supported by a comprehensive content ecosystem tailored for social media, LinkedIn, paid ads and YouTube. From concept development to final delivery, we structured a narrative capable of translating the Mediterranean lifestyle into a performance-driven brand story. Our objective was to move beyond destination marketing and position Cooltra as an integrated mobility experience within the cultural and tourism landscape of the Balearic Islands.
Client
Cooltra
Service
Creative Direction
Content Strategy
Executive Production
Script Development
Script Development
Photo & Video Production
Talent Management
Post Production
Multi Platform Content Adaptation
Paid Media Content Development
Year
2024
Location
Lisbon, Portugal.
We led the entire creative and production process, including creative direction, script development, executive production, photo and video capture, talent management and post production. From casting and on-site coordination to platform-specific content adaptation, every asset was produced with distribution strategy in mind. The result was a cohesive, multi-format campaign capable of living organically across digital channels while reinforcing Cooltra’s premium and lifestyle-driven positioning.
