Nike & Richard Ríos - Lisbon
For Nike Football's "Rip the Script" campaign featuring Colombian international footballer Richard Ríos, we led the executive production in Lisbon, delivering a complete local production ecosystem for one of the brand's key campaigns ahead of the FIFA World Cup 2026. Our role extended far beyond production logistics. We managed executive production, location scouting, casting coordination, styling, catering, crew management and full photo production support, ensuring every creative and operational element met Nike's global production standards while enabling an efficient international workflow.
Client
Nike & Lateral Thinking
Service
Executive Production
Catering
Location Scouting
Styling
Photo
Year
2026
Location
Lisbon
The project brought together international agencies, production teams and local partners to deliver a seamless production across multiple locations in Lisbon. Every aspect of the operation, from pre-production planning through on-set execution, was designed to support the creative vision while maintaining the flexibility and precision required by a global sports campaign. Beyond this production, Commù regularly delivers executive production and creative services for international brands across Europe, combining local expertise with global production standards. Our recurring work includes location management, production services, casting, content production, creative direction and end-to-end operational support for campaigns spanning fashion, sports, hospitality and lifestyle.
