Maria Guimarães & Mercedes-Benz - Berlin
For an exhibition in partnership with Mercedes-Benz in Berlin, we developed and executed a complete strategic and content ecosystem for artist Maria Guimarães. Our role extended far beyond event coverage. We designed and implemented a full communication strategy spanning pre-event positioning, live coverage and post-event narrative consolidation, ensuring consistent visibility and cultural relevance across platforms. The project included a branded social film in collaboration with Mercedes-Benz and The Urban Art, real-time content production in Berlin and the launch of Maria’s first YouTube episode as part of her long-form storytelling expansion. The objective was to position the exhibition not as a standalone moment, but as a strategic cultural milestone within Maria’s broader artistic journey.
Client
Maria Guimarães & Mercedes-Benz
Service
Creative Strategy
Artist Positioning
Campaign Planning
Executive Production
Photo & Video Production
Social Film Production
Event Coverage
YouTube Production
Post-Production
Brand Partnerships
Year
2025
Location
Lisbon, Portugal.
This project is part of a long-term strategic collaboration with Maria Guimarães. Beyond this specific activation, we manage recurring monthly photoshoots, strategic advisory, campaign planning, brand partnerships and continuous video editing. Our work focuses on building a cohesive artistic and commercial positioning, ensuring consistency across digital platforms, institutional partnerships and cultural initiatives, while expanding Maria’s presence into new formats and audiences.